Your irresistible truth and how to tell it.
Month: <span>April 2012</span>

Month: April 2012

Facebook the brutal brand psychologist.

Agency folk, have you ever talked about “educating” clients? Client folk, how do you feel about the idea of being “educated” by an agency? That kind of language always sounds really patronising to me, especially when, in my experience, the average client has a more structured approach to training and …