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Monthly Archive for April, 2012

In praise of disengagement.

A friend of mine had a video of Deep Purple in concert in California. In a break between songs you can hear one of the band talking to a sound engineer. There’s an issue with the mixing desk. This goes on for a few seconds before another member of the band chimes in so that […]

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Agency folk, have you ever talked about “educating” clients? Client folk, how do you feel about the idea of being “educated” by an agency? That kind of language always sounds really patronising to me, especially when, in my experience, the average client has a more structured approach to training and invests proportionately more in it […]

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