Find your voice and get your story straight
Month: <span>February 2012</span>

Month: February 2012

Advertising is to Facebook as alcohol is to yeast.

I work on brands for whom Facebook is an 80:20 (perhaps even 90:10) earned:paid channel. I work on two brands in particular, both of which have six figure page likes, both of which view Facebook in a multi-channel context, both of which derive over 20% of their annual website traffic …