My Instagram year. 12 months. 12 images. 12 stories.

Twelve months. Twelve images. It’s not easy choosing a single image to define a month when you take dozens. What does “defining” mean? Here is my definition of defining. It’s not about me. It’s not about Instagram. It’s about me and Instagram. January 7 This image works on both literal …

LinkedIn recommendations. A valuable but devalued currency.

I blog therefore I am… …obliged to post a review of the year past. Well fuck that for a game of soldiers. Tweetdeck is amok with links to review and prediction posts already. They’ve even managed to displace the “7 ways to write a list-based blog post” brigade. And I …

Headline writing for SEO. Learning from Roald Dahl.

Optimise for humans, not for robots. That’s always struck me as good, sound SEO advice. Write good, relevant, useful stuff for human beings and the Google algorithm that is doing its best to direct humans to good, relevant, useful stuff will reward you. Don’t waste your time trying to game …