Find your voice and get your story straight
Month: <span>November 2011</span>

Month: November 2011

My daughter’s first photography commission.

I called this blog Sawdust because the stuff I write about is intellectual sawdust from the sawmill that is my career in marketing communications. I post here anecdotes and opinions that feel more at home on my own blog than that of my current employer. However, until today, the header …

What Standard Life shares and QR codes have in common.

I have a few shares in Standard Life. They are my scant reward for having taken out endowment policies with them back when “you couldn’t lose” with an endowment mortgage. (FFS). Those endowment policies made me a Standard Life member/owner back when it was a mutual organisation. The process of …

Brewdog and Machine of Death. I’m a card carrying member of two genuine communities.

I know how I’m going to die. I know how I’m going to die because the Machine Of Death told me. I read about the Machine Of Death in a book. I heard about the book because it was an Amazon best seller. The book was an Amazon best seller …

The universal social strategy.

I put together this presentation for an “Inspiring Minds” event by The Marketing Society. It’s a simple framework for thinking about “social media” strategy whilst avoiding the pitfalls that can arise from the very term “social media”. I always present with pictures rather than words so the embedded presentation below …

The Sports Direct Arena – a lesson in paid, earned and owned media.

  Newcastle United has changed the name of its famous stadium from St James’ Park to the Sports Direct Arena. In the parlance much beloved of digital media planners, the stadium is now “paid media” for Sports Direct. (I am not going to get sidetracked here by the fact that …