I’ve drastically restructured my approach to Twitter. This goes waaaay beyond my “Twitter cull” earlier this year. Back in May I wrote about how and why I’d cut the number of people I followed by about 200 (from 968 to 770). This time I’ve gone from following 945 accounts to …
I called this blog Sawdust because the stuff I write about is intellectual sawdust from the sawmill that is my career in marketing communications. I post here anecdotes and opinions that feel more at home on my own blog than that of my current employer. However, until today, the header …
Player One describes itself as a novel in five hours. It is subtitled “What is to become of us?” So what happens in those five hours, what is to become of us and what is it all about? My first thought upon finishing it was that it was constructed as …
My wife trained as a nurse. Before we had kids and left London she worked on the oncology/haematology ward at The Royal London Hospital, where the care provided to patients and families was as much emotional as it was clinical. This stood her in good stead when, as part of …
I have a few shares in Standard Life. They are my scant reward for having taken out endowment policies with them back when “you couldn’t lose” with an endowment mortgage. (FFS). Those endowment policies made me a Standard Life member/owner back when it was a mutual organisation. The process of …
I know how I’m going to die. I know how I’m going to die because the Machine Of Death told me. I read about the Machine Of Death in a book. I heard about the book because it was an Amazon best seller. The book was an Amazon best seller …
I put together this presentation for an “Inspiring Minds” event by The Marketing Society. It’s a simple framework for thinking about “social media” strategy whilst avoiding the pitfalls that can arise from the very term “social media”. I always present with pictures rather than words so the embedded presentation below …
Newcastle United has changed the name of its famous stadium from St James’ Park to the Sports Direct Arena. In the parlance much beloved of digital media planners, the stadium is now “paid media” for Sports Direct. (I am not going to get sidetracked here by the fact that …
Let your next book be a revelation. That was my plea to Bret Easton Ellis when I reviewed Imperial Bedrooms. We shall see whether the next book he writes is a revelation. What I can say is that the next book I read absolutely was. Here is a video of …
Empty. Empty is the feeling left by this book. It’s set in Los Angeles. I bought and read Bret Easton Ellis for the first time on a trip to LA in 1996. But that was American Psycho. Shockingly brilliant. Groundbreaking. Polarising. Impossible to ignore. This is Imperial Bedrooms. And, to …
