Month: <span>March 2011</span>

Month: March 2011

Provocative fuckers

One is reminded of the Derek and Clive “This Bloke Came Up To Me” sketch, which we join half way through. Clive : I was watching a game against Arsenal, and this bloke came up to me and said “Hello”. Derek : Oh no… Clive : And I thought, “Christ!” …

Magpie outing.

  Before The Creatives See It is a Facebook page that exposes and “outs” the magpie instincts of advertising creatives by sharing the original content that it predicts will be appropriated into advertising in the near future. A creative director that I used to work with was refreshingly candid about …

Viral is an objective, not a self-fulfilling prophecy.

Seven words that make your heart sink. The seven words that made Patricia McDonald‘s heart sink in the February post of the month (Planning for participation) were… Then people can upload their own versions. I completely second that emotion. But I’d also add the seven words that make every digital …

Brand management is anti-social.

There’s a fine line between healthy cynicism and bonfire pissing. And it’s a fine line that the experienced creative industry practitioner has to tread carefully. Especially when she or he is dealing with the fresh-faced envangelism of a young, thrusting brand manager. Marketing can be a ridiculously up itself business …