Find your voice and get your story straight
Month: <span>January 2011</span>

Month: January 2011

“C” by Tom McCarthy

I managed to get to the end of “C” without anyone asking me what it’s about. Which is just as well because it’s not a question that lends itself to a short answer. The answer to that question is usually a précis of the story and/or the high concept theme …

Foster’s for breakfast, or maybe Crunchy Nut Cornflakes.

“Foster’s for breakfast”, in my student days, was shorthand for a certain type of holiday. A type of holiday whose opening ceremony would be a few early morning pints of the Amber Nectar in the airport lounge. The breakfast of champions. Well Foster’s has replaced the early morning pints with …

Bruce Springsteen, The Rolling Stones and a social lesson from 25 years ago.

I saw Bruce Springsteen play Wembley Stadium (the old one) in 1985. And I saw The Rolling Stones play Wembley Stadium in nineteen ninety something. Two big brands. Same platform. Both with access to an engaged community of 70 odd thousand fans. Two very different approaches. And two very different …