Going going gone. Social media opportunity knocks.

No names no pack drill in this post. I looked on yesterday as opportunity knocked. Opportunity knocked to create some high credibility, high visibility, on-brand noise for one of our clients. Trouble was that the opportunity in question was of the social media variety. Also known as the serendipitous, unforeseen, …

Social media specialist bullies traditional advertiser into submission

This is a harrowing piece of film which reveals the brutal break-them-down-and-build-them-back-up approach being used by some social media agencies and consultants to get traditional advertising clients to lose the message based, paid for interruption mindset and embrace conversation. For “save American lives” read “join the conversation.” For “let go …

Machine of Death – short story collection edited by Ryan North, Matthew Bennardo & David Malki

I’m reviewing this book before I’ve finished it. I’ve read just four out of thirty four “stories about people who know how they will die” but I can’t contain myself. Machine of Death is a book of revelations. In all sorts of ways. Firstly I don’t read short stories or …

So you think you’ve got a community? (Three uplifting social success stories – Part 3)

So you think you’ve got a community, huh? Does your community engage with each other around a shared interest in you? Does your community believe that you’re interested in them as human beings rather than a sales channel? Foiled Cupcakes has that kind of community. Foiled Cupcakes is a delivery-only …

So you think you’ve got a community? (Three uplifting social success stories – Part 2)

So you think you’ve got a community huh? Does your community really give a damn whether you are making a living out of what you do? Would your community feel guilty if it felt it had done something to adversely affect your livelihood? Steve Lieber has this kind of community. …

So you think you’ve got a community? (Three uplifting social success stories – Part 1)

So you think you’ve got a community, huh? How much does your community care about you? To what extent does your community get off on the idea of working together to realise a dream? Would this community of yours rally round and propel your book to #1 on Amazon on …