Watch your language – what Dr Who and Old Spice have in common.

Bow ties are cool. [youtube=http://www.youtube.com/watch?v=vPGTizdGwSc] Or rather, making it sound cool when you say “Bow ties are cool”… …is cool. I think so. My kids think so. (In our house it’s like Derren Brown has hypnotised everyone to say “Bow ties are cool” every time someone on TV says the …

The correct answer to any Facebook question is “er”. (And the real objective of Facebook advertising).

I presented the EdTwinge case study at a social media conference in Edinburgh last week. It was a reasonably lively affair with plenty of questions from the audience. Not surprisingly several of these questions related to what brands and organisations can and can not do on Facebook. And it struck …