Clients all want their content to “go viral”. There are some obvious recurring properties of content that actually does “go viral”. But, when push comes to shove, there is still a tendency to excise those very properties from ideas and content. This is due to a natural risk aversion on …
[youtube=http://www.youtube.com/watch?v=KsRpXZML5YU] I watched the R/GA presentation on The Way Forward for agencies in the same week that I’d presented to the marketing department of a famously engineering-led company. In both companies the people who make the giant leaps, whilst all around them are taking small steps, are the engineers and …
There’s a track on Public Enemy’s 1991 album – Apocalypse 91 … The Enemy Strikes Black – called A Letter To The New York Post. Said newspaper had printed an article about PE rapper Flavor Flav allegedly beating up his partner, without (allegedly) checking its facts first. Rather than suing, …