Find your voice and get your story straight
Month: <span>September 2009</span>

Month: September 2009

Ads should be getting better shouldn’t they?

As a ‘traditional’ television advertiser, faced with… Media fragmentation. Ad zapping technology. …you’d think that a logical response would be to… Explore alternative marketing communication models. Make ads that people actually want to watch. Well I tell you now, the latter of these two options just ain’t happening. Not based …

Ad agencies have an easy life when it comes to self-promotion

Old advertising industry adage “Agencies are crap at advertising themselves.” Whilst there are a few notable exceptions, this remains pretty much a universal truth. And in its universality lies its protection. Because no ad agencies are any good at advertising themselves, they all get judged on the basis of the …

Two C words

Customer = organisation (e.g. Tesco) that buys from a manufacturer. Buy lots of product and have a direct impact on profitability. Think one to one, two-way conversations. Think capital C. consumer = person who buys from a Customer. Buy small amounts of product and have an indirect impact on profitability. …