Credible facades and facades of credibility.
Posted in Advertising, Brands, Hindsight and experience on Jan 6th, 2016
My career in advertising was mainly spent erecting credible facades on behalf of my clients. That sounds like a disparaging comment from a jaded ad-hack. But there is no disparaging intent behind the statement. It is what the industry mostly does. We search for compelling truths about brands and bring them to life through commercial […]
