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Tag Archive 'viral'

I watched Jonathan Ross interview Psy, the man behind the Gangnam Style video. A video that, at the time of writing, has had over 700,000,000 YouTube views. Not to mention over 5,000,000 likes (OMFG). He (Psy not Ross) comes across as a cool dude who’s taking the madness in his stride. Most importantly he has […]

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This is how we want the world to work because it makes our jobs easier. This is Paul Adams talking about influencer theory in his book Grouped. We want the world to work in such a way that our content flows from us via influential hubs to mass audiences (for free). But that which makes […]

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Comedy depends on you sharing a set of reference points with your audience and if those are very divergent then they just won’t simply get your jokes. Helena Lewis Hasteley, Assistant Editor, New Statesman on the Radio 4 Today programme, Thursday 21st July 2011. Paul Stokes from The Daily Mash sent me a link to […]

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Seven words that make your heart sink. The seven words that made Patricia McDonald‘s heart sink in the February post of the month (Planning for participation) were… Then people can upload their own versions. I completely second that emotion. But I’d also add the seven words that make every digital agency wince. The seven words […]

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The weight of expectation is generally perceived to be a bad thing. It implies a negative form of pressure to succeed that acts to impair performance rather than improve it. The weight of expectation is something you suffer rather than benefit from – just ask successive England managers. But when it comes to the seeding […]

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Some people have bigger feet than others. Some people have higher IQ’s than others. Some people have exceptionally big feet. Some people benefit from extreme intelligence. Key word = exceptionally. Key word = extreme. In fact most people have feet that are slightly bigger or slightly smaller than the average foot size. Ditto for IQ. […]

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Clients all want their content to “go viral”. There are some obvious recurring properties of content that actually does “go viral”. But, when push comes to shove, there is still a tendency to excise those very properties from ideas and content. This is due to a natural risk aversion on the part of brand managers. […]

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