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Tag Archive 'twitter'

I bought Twitter followers. Not for me obviously. And definitely not (ever) for a client. They were for a friend. No really. Well a colleague actually. A community management colleague. A joke Secret Santa present. Obviously in the real, professional, non-Secret-Santa world, this would be an unethical, sleazy, underhand, social media no no. But, that […]

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A wee fun thing that I did for the Blonde Slideshare. If you are reading this you're bio curious. from Blonde

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This isn’t a post about how many, or how few, people are using App.net. It’s a post about how those people that do use it, use it. App.net is a paid for version of Twitter. The idea is that your subscription pays to keep the platform alive and to keep it free from advertising. So, […]

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Most people share links on Twitter. Not many people make an active effort to sell them. An effective sell tells you what the link is about and why it’s worth your while to click it. (i.e. why this link in particular, above all those others that are trickling down your various Tweetdeck columns, deserves your […]

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In praise of disengagement.

A friend of mine had a video of Deep Purple in concert in California. In a break between songs you can hear one of the band talking to a sound engineer. There’s an issue with the mixing desk. This goes on for a few seconds before another member of the band chimes in so that […]

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Last week I asked someone “what is marketing?” Said someone had just retired after an illustrious career in blue chip marketing departments and a blue chip marketing consultancy. I was expecting an immediate, well-rehearsed response. I was expecting a highly polished definition that was the result of decades of honing and refining. What I got […]

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A year ago I wrote about “The method behind the madness that is @Betfairpoker“. The post was based on a telephone interview with Richard Bloch, Betfair’s Head of Global PR. At the time the question on my lips was the question on the lips of most people who were encountering this zany, personality-led corporate Twitter […]

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I’ve drastically restructured my approach to Twitter. This goes waaaay beyond my “Twitter cull” earlier this year. Back in May I wrote about how and why I’d cut the number of people I followed by about 200 (from 968 to 770). This time I’ve gone from following 945 accounts to 425. You can see from […]

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Empty. Empty is the feeling left by this book. It’s set in Los Angeles. I bought and read Bret Easton Ellis for the first time on a trip to LA in 1996. But that was American Psycho. Shockingly brilliant. Groundbreaking. Polarising. Impossible to ignore. This is Imperial Bedrooms. And, to be honest/harsh, it’s none of […]

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This tweet appeared amidst a Tweetdeck sea of grief and eulogies, prompted by the death of Steve Jobs. I caught my breath a little. And I was caught in two minds. On the one hand it was classic, no-holds-barred Mash satire. Funny, frankly. On the other the Mash tweet “broke” at the same time as […]

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