Posted in Social media on Apr 7th, 2012
A friend of mine had a video of Deep Purple in concert in California. In a break between songs you can hear one of the band talking to a sound engineer. There’s an issue with the mixing desk. This goes on for a few seconds before another member of the band chimes in so that [...]
Posted in Books, Digital marketing, Food for thought, Paid owned earned media, Social media on Mar 7th, 2012
[View the story "Grouped by Paul Adams. Book review." on Storify]
Posted in Corporate culture, Social media on Jan 31st, 2012
What the frack is fracking? Fracking is an aggressive, invasive technique for extracting valuable raw materials out of hard to reach places. More specifically fracking is shorthand for hydraulic fracturing. Huge amounts (e.g. 8 million gallons) of carrier liquid and other substances are pumped at high pressure into underground rock layers to create fractures through [...]
Posted in Food for thought, Social media on Apr 7th, 2011
Every time you say “social media” someone somewhere drowns a kitten. I said this during a presentation at the Social Media Academy‘s “Social Media In Scotland” conference a few weeks ago. I said it with the best intentions. I was trying to make the point that lazy language can be insidious and lead not just [...]
Posted in Hindsight and experience, Pitching on Mar 12th, 2010
I’m in two minds about this old giving-clients-what-they-need-not-what-they-want adage. On the one hand it appeals to the image we agency types like to project of being top-table, C-Suite, trusted adviser consultant types. On the other I shy away from the intellectual arrogance that it implies. I suspect that many clients shy away from its implicit [...]
 |  |  |  |