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Tag Archive 'social'

Every time you say “social media” someone somewhere drowns a kitten. I said this during a presentation at the Social Media Academy‘s “Social Media In Scotland” conference a few weeks ago. I said it with the best intentions. I was trying to make the point that lazy language can be insidious and lead not just […]

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I saw Bruce Springsteen play Wembley Stadium (the old one) in 1985. And I saw The Rolling Stones play Wembley Stadium in nineteen ninety something. Two big brands. Same platform. Both with access to an engaged community of 70 odd thousand fans. Two very different approaches. And two very different outcomes. The Rolling Stones acted […]

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Unless stories of its demise are greatly exaggerated, the social bookmarking service Delicious is not long for this world. This is really sad news. It’s also a wake-up call. It’s sad because Delicious is one of my favourite web applications. A searchable database of my favourite links, tagged by me in ways that make them […]

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So you think you’ve got a community, huh? How much does your community care about you? To what extent does your community get off on the idea of working together to realise a dream? Would this community of yours rally round and propel your book to #1 on Amazon on a given day? Machine of […]

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Brand self-awareness

Is your brand acting like a dick? It’s not a nice thought is it? Being told by your mates that you’re acting like a dick is like a punch to the solar plexus. It’s an expression that’s used more in disappointment than anger. As in “You’re letting us down. And you’re letting yourself down.” Can […]

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Going Dutch in social spaces

On my last trip to the Netherlands I took the train from Schipol into Amsterdam. If my kids had been there, they’d have been all excited about the double-decker train carriages. But what I like best about Dutch trains is the lack of gratuitous, pseudo-service announcements. The Dutch treat you as an adult and assume […]

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Advertising = pay for distribution + control message Social spaces = relinquish control of message + hope not to pay for distribution Recipe for disaster = control message + expect not to pay for distribution

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