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Tag Archive 'social media strategy'

I put together this presentation for an “Inspiring Minds” event by The Marketing Society. It’s a simple framework for thinking about “social media” strategy whilst avoiding the pitfalls that can arise from the very term “social media”. I always present with pictures rather than words so the embedded presentation below will only make so much […]

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STOP PRESS : This post was published on 24th Jan 2011 based on an interview with Richard Bloch, Head of Global PR at Betfair. I have since interviewed Richard again and the update, published a year later on 15th Jan 2012 can be read here – The @Betfairpoker Twitter story – part 2. One could […]

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