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Tag Archive 'planning'

The many voices of Planning.

“Planning is the voice of the consumer.” The stock, clichéd, answer to the question “what do agency planners do?” Well, in addition to being stock and clichéd, it also remains true. It is accurate but not wholly so. The truth but not the whole truth. An effective planner these days speaks with many voices, representing […]

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To say that I’m fascinated by how things work is a huge understatement. If something piques my interest I CAN’T STAND not knowing how it works. Is that down to nature, nurture or both? In the early 70’s, as I approached the ripe old age of 10, I read exclusively non fiction. And, egged on […]

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How Music Works is an exercise in infectiously enthusiastic geekery. It reads more like a blog than a book. And, like all the best blogs, it is candid, thought provoking, biographical in parts, well researched throughout, and chock-full of unique content. The Talking Heads frontman knows and loves his stuff. You should read this book […]

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Heather LeFevre was an Adams family house guest and a Blonde family planning guest for two weeks in August 2012. I write this a week or so after she headed back home to Amsterdam. And, at the time of writing, Heather is part way through a world tour of planning departments in all kinds of […]

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I did. By that I mean both that I did want to, and that I eventually did, manage a creative business. I was MD of an ad agency for over 6 years. What I didn’t realise then but do now is that it’s actually a pretty shit job for a certain type of person. As […]

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