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Tag Archive 'Pitching'

I hate having to go straight back to work after a pitch presentation. You’ve worked late nights and weekends. You’ve had emotional highs and lows that have tested and ultimately strengthened relationships with colleagues. And, despite being physically drained, you collectively manage one last adrenaline-fuelled summit push for the presentation itself. Afterwards, all you want […]

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The first rule of Pitch Club is that you most definitely DO want potential clients to talk about your presentation afterwards. And they’re more likely to do so if they can actually remember what you said. We’ve all been there. You attend a presentation. Someone who didn’t attend asks you to paraphrase later the same […]

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I’m in two minds about this old giving-clients-what-they-need-not-what-they-want adage. On the one hand it appeals to the image we agency types like to project of being top-table, C-Suite, trusted adviser consultant types. On the other I shy away from the intellectual arrogance that it implies. I suspect that many clients shy away from its implicit […]

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