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Tag Archive 'google firestarters'

Firestarters is a campaign. A campaign targeted mainly at agency planners. The client is Google and the creative director is Neil Perkin. I can only speculate as to the objectives of the campaign. But if they include the creation of a community – a word that I don’t use lightly – and if they include […]

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At school we were taught to plan stories with a beginning, a middle and an end. Stories had a clearly defined structure. They were linear, finite and proprietary, in that the author exercised complete control. Many advertisers still plan their stories in this structured way. It suits their annual planning cycles and their rigid definitions […]

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