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Tag Archive 'firestarters'

I was insanely privileged to be invited to speak at Google Firestarters 16, as one of the Magnificent Seven CSO’s and Planning Directors curated by Neil Perkin. We each had ten minutes to talk about “The most useful thing you have learned in your career to date”, and to do so in a provocative manner. […]

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Firestarters is a campaign. A campaign targeted mainly at agency planners. The client is Google and the creative director is Neil Perkin. I can only speculate as to the objectives of the campaign. But if they include the creation of a community – a word that I don’t use lightly – and if they include […]

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At school we were taught to plan stories with a beginning, a middle and an end. Stories had a clearly defined structure. They were linear, finite and proprietary, in that the author exercised complete control. Many advertisers still plan their stories in this structured way. It suits their annual planning cycles and their rigid definitions […]

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Notice anything unusual about this photograph? (Apart from the crappy exposure control and lack of Insta-filtering). I’m talking about the blue curtain where normally there would be Powerpoint. Cory Doctorow was mightily impressive at Wednesday night’s Google Firestarters event. He was, as they say, great on his feet. And he was on his feet for […]

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Here we are a week after the event. The generous folk at Google, expertly aided and beautifully abetted as ever by Neil Perkin, didn’t so much start a fire this time round as plant a glowing ember that has been smouldering away at the back of my mind for the last seven days. To be […]

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Thanks to Neil Perkin for curating another highly topical, highly relevant, highly provocative Firestarters event on behalf of Google. And thanks to Mel Exon, Martin Bailie and James Caig for providing said provocation by way of three alternative views on The New Operating System For Agencies. This is not a summary of the evening. This […]

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Process increasingly gets in the way of problem solving. Thus spake John Willshire, Chief Innovation Officer at PHD, at last night’s excellent Firestarters event. The event was generously hosted by Google and masterfully curated by Neil Perkin. John will no doubt post his slides in due course, and I’ll link to them from here when […]

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