I work on brands for whom Facebook is an 80:20 (perhaps even 90:10) earned:paid channel. I work on two brands in particular, both of which have six figure page likes, both of which view Facebook in a multi-channel context, both of which derive over 20% of their annual website traffic from Facebook. That Facebook traffic [...]
Tag Archive 'Paid owned earned media'
Newcastle United has changed the name of its famous stadium from St James’ Park to the Sports Direct Arena. In the parlance much beloved of digital media planners, the stadium is now “paid media” for Sports Direct. (I am not going to get sidetracked here by the fact that the club’s owner is also the [...]
Comedy depends on you sharing a set of reference points with your audience and if those are very divergent then they just won’t simply get your jokes. Helena Lewis Hasteley, Assistant Editor, New Statesman on the Radio 4 Today programme, Thursday 21st July 2011. Paul Stokes from The Daily Mash sent me a link to [...]
The weight of expectation is generally perceived to be a bad thing. It implies a negative form of pressure to succeed that acts to impair performance rather than improve it. The weight of expectation is something you suffer rather than benefit from – just ask successive England managers. But when it comes to the seeding [...]