You learn a thing or two as the managing director of an advertising agency. Like what makes a good agency tick. Like what motivates good people. Like how it feels when the agency’s heart is in the right place. I was fortunate enough to be given temporary stewardship of such an agency for six years […]
Tag Archive 'culture'
Watch this very funny Blackadder film clip. But watch it with these rules in mind. Imagine the action is taking place not in a Royal Palace but in an unbranded headquarters building in Covent Garden. Imagine that the heavily powdered thespians are actually senior Facebook executives. And imagine that Blackadder is saying “Twitter” rather than […]
I want someone to mock me, to kick my ass, to make me feel stupid. So said Jasper Westaway of Onedrum.com at TechCrunch Edinburgh on Wednesday last week. He was talking about the value that good product marketing people bring to tech businesses, and how difficult they are to find. But the principle applies to […]
A client apologised for the internal politics of their organisation the other day. But it really wasn’t a problem. Because the nature, the source and the implications of those politics were being explained in detail at the outset of a project. Politics are only ever a problem when they are undisclosed, unexpected and appear late […]
I watched the R/GA presentation on The Way Forward for agencies in the same week that I’d presented to the marketing department of a famously engineering-led company. In both companies the people who make the giant leaps, whilst all around them are taking small steps, are the engineers and the technologists. 25% of the headcount […]
This has long been true of service brands. But it is increasingly true of manufacturing brands too. Once upon a time a brand was a series of values attached to a product by way of design, advertising, user imagery etc But the logical conclusion of fmcg brands entering social spaces and dialogue channels is that […]