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Tag Archive 'content strategy'

Client tussles and partying for your right to fight. If you only make one major ad a year the maximum number of major fights with your client is also one. Fights can be avoided but they are not necessarily a bad thing if you’re fighting for the right thing, for the right reasons, in the […]

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Average advertising usually has a beneficial commercial effect. Average content doesn’t. That’s because brands pay to ensure that average advertising gets a decent audience. Content, on the other hand, is not afforded the luxury of guaranteed visibility. Content has to earn its audience. Content has to be shared to be seen. And people tend not […]

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But soft, what light through yonder taxi window breaks? This, this light through yonder taxi window breaks. The breaking light is coming from an art installation sun commissioned by Tropicana. When I first heard about this I was impressed. I was impressed because it ain’t easy being a packaged goods brand in digital spaces. If […]

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