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Tag Archive 'client agency relationship'

Gmail is aware. Gmail cares. Gmail puts itself in my position. Gmail doesn’t want me to look bad. Gmail wants me to look good. Gmail has got my back. Gmail is technically a *client*. But Gmail is acting like my agent. We can all learn from Gmail. Agencies work for clients on two levels. Our […]

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I pay you for your opinion. So said a client of mine way back when. (Maybe it’s just me but I never fail to be pleasantly surprised when someone is explicit in placing value on my point of view.) In this instance it wasn’t any kind of strategic input that said client was seeking. It […]

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