Three sister agencies were merged into a single agency called Signal. And it fell to me to define the values of the merged entity. The output of that process is contained in the Slideshare file embedded below. It is designed to be self-explanatory and easy to digest. The output reflects a strategic decision to […]
Tag Archive 'brand values'
T-Mobile Royal Wedding. Big, clever, funny… but not wide enough.
Posted in Advertising, Brands, Ideas on Apr 18th, 2011
T-Mobile has disobeyed its own (flash) mob rules with its royal wedding ad. Last night, on the train home, I jotted down a list of T-Mobile values on the back of a receipt. (Sorry Evernote, I still love you.) These values are my out-take from the brand’s recent flash-mob style ads; the ones that immediately […]
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