Three sister agencies were merged into a single agency called Signal. And it fell to me to define the values of the merged entity. The output of that process is contained in the Slideshare file embedded below. It is designed to be self-explanatory and easy to digest. The output reflects a strategic decision to chase […]
Tag Archive 'brand values'
T-Mobile Royal Wedding. Big, clever, funny… but not wide enough.
Posted in Advertising, Brands, Ideas on Apr 18th, 2011
T-Mobile has disobeyed its own (flash) mob rules with its royal wedding ad. Last night, on the train home, I jotted down a list of T-Mobile values on the back of a receipt. (Sorry Evernote, I still love you.) These values are my out-take from the brand’s recent flash-mob style ads; the ones that immediately […]
The author elsewhere
-
Recent Posts
- Lake Success by Gary Shteyngart – book review
- Filed under formative experiences – a top tip about gambling.
- Filed under formative experiences – going wrong with money.
- Filed under formative experiences – my first encounter with deliberate untruth.
- Signal’s signals: defining my employer’s purpose and values.
Categories
- Advertising (29)
- Agency marketing (6)
- Brands (23)
- Client service (20)
- Corporate culture (31)
- Data (1)
- Digital marketing (30)
- File under Personal (28)
- Food for thought (68)
- Formative experiences (3)
- Hindsight and experience (39)
- Ideas (34)
- Making & building (8)
- Mongol Rally (7)
- Paid owned earned media (5)
- Pitching (9)
- Planning (5)
- Presenting (5)
- Reviews (28)
- Social media (72)
- Strategy (8)
- Technology (34)
- Tell-tale (8)
- Uncategorized (6)
Archives
- September 2018
- June 2018
- April 2017
- August 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- September 2015
- July 2015
- June 2015
- May 2015
- January 2015
- October 2014
- September 2014
- August 2014
- July 2014
- May 2014
- April 2014
- October 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
