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Tag Archive 'attitude'

Attitude and behaviour are the chicken and egg of the marketing world. For the longest time it has been generally assumed that you change attitudes in order to change behaviour. There is a pleasing, intuitive, logical linearity to that view of the world. It’s a view of the world that is funnel-shaped and labelled AIDA. […]

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90% Tigger, 10% Eeyore. I reckon that’s about the optimal makeup for a digital agency bod. I like Tigger’s can-do attitude and his natural willingness to do then learn. “Mobile apps? Woo hoo! That’s what Tiggers do best!” “Innovative mash-ups? Oh boy oh boy! That’s what Tiggers do the best!” In fact whatever suggestion Little […]

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