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Manifestos are full of points. They are pointful. Pointfulness is their raison d’ĂȘtre. But manifesto advertising feels pretty pointLESS in this day and age. I saw this across the tracks at Green Park. It’s a decent ad. Based on a strong proposition. Based on a point of difference. (Assuming it’s all true. Which I do.) […]

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I fell head over heels in love with each of my children from the moment they were born. They were beautiful because they were mine. But other people’s babies have never really done it for me. Babies per se are not beautiful. I can empathise with the cocktail of emotions experienced by new parents, and […]

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