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Tag Archive 'Agency marketing'

Coffee with an ex-client turned into a conversation about “happening” agencies around the world. And from there to a revealing, client-eye view of agency marketing, agency models, agency philosophies and the ™ packaging of agency processes. Said client must have had thousands of cold calls, hundreds of chemistry meetings and dozens of pitches from agencies […]

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Old advertising industry adage “Agencies are crap at advertising themselves.” Whilst there are a few notable exceptions, this remains pretty much a universal truth. And in its universality lies its protection. Because no ad agencies are any good at advertising themselves, they all get judged on the basis of the work they do for their […]

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