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Tag Archive 'agency management'

Integration, by which I mean integrated marketing communications, is not all it’s cracked up to be. Indeed it’s in danger of cracking up. And this crazy little thing called digital is largely to blame. The front end of integrated communication – the carefully orchestrated end result that gets seen by the outside world – is, […]

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I did. By that I mean both that I did want to, and that I eventually did, manage a creative business. I was MD of an ad agency for over 6 years. What I didn’t realise then but do now is that it’s actually a pretty shit job for a certain type of person. As […]

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