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Tag Archive 'account management'

Most Americans can’t get their heads around cricket. In return, like many British people, I’ve never managed to get my head around American football (NFL). However, I do like one aspect of that otherwise arcane game. I like the bit where one side is attacking (offence) and the defending side does everything it can to […]

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Nobody likes being sold to. Being sold to reduces that chances that you’ll actually buy. So creative teams that urge account people to “sell” their ideas are misguided as well as patronising. When it comes to helping great work see the light of day, the role of smart account management is to avoid selling at […]

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