There is an implicit disclosure in the title of this post. Here is the explicit version: I am the subject of Chapter 5 of Heather LeFevre‘s book called Brain Surfing. I have a small reputational (not financial) vested interest in this book doing well. But there are much more important, non-vested reasons to buy this […]
Category Archive for 'Planning'
I was insanely privileged to be invited to speak at Google Firestarters 16, as one of the Magnificent Seven CSO’s and Planning Directors curated by Neil Perkin. We each had ten minutes to talk about “The most useful thing you have learned in your career to date”, and to do so in a provocative manner. […]
“Planning is the voice of the consumer.” The stock, clichéd, answer to the question “what do agency planners do?” Well, in addition to being stock and clichéd, it also remains true. It is accurate but not wholly so. The truth but not the whole truth. An effective planner these days speaks with many voices, representing […]
To say that I’m fascinated by how things work is a huge understatement. If something piques my interest I CAN’T STAND not knowing how it works. Is that down to nature, nurture or both? In the early 70’s, as I approached the ripe old age of 10, I read exclusively non fiction. And, egged on […]