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Category Archive for 'Ideas'

  The show was green-lit and I was like ‘fuck, what do we do now?’ We really hadn’t thought it through. That is Ben Bocquelet, Creator of The Amazing World Of Gumball, talking about the moment when the show was commissioned by Cartoon Network. One assumes that Cartoon Network don’t make that kind of decision […]

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Firestarters is a campaign. A campaign targeted mainly at agency planners. The client is Google and the creative director is Neil Perkin. I can only speculate as to the objectives of the campaign. But if they include the creation of a community – a word that I don’t use lightly – and if they include […]

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Average advertising usually has a beneficial commercial effect. Average content doesn’t. That’s because brands pay to ensure that average advertising gets a decent audience. Content, on the other hand, is not afforded the luxury of guaranteed visibility. Content has to earn its audience. Content has to be shared to be seen. And people tend not […]

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At school we were taught to plan stories with a beginning, a middle and an end. Stories had a clearly defined structure. They were linear, finite and proprietary, in that the author exercised complete control. Many advertisers still plan their stories in this structured way. It suits their annual planning cycles and their rigid definitions […]

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A long time ago in a faraway decade I was promoted to account director at BBH. But the cloud to go with this silver lining was that the promotion parachuted me into a difficult second album situation with the Cadbury client. The first album was this very popular, very successful commercial for Cadbury’s Roses. (Apologies […]

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But soft, what light through yonder taxi window breaks? This, this light through yonder taxi window breaks. The breaking light is coming from an art installation sun commissioned by Tropicana. When I first heard about this I was impressed. I was impressed because it ain’t easy being a packaged goods brand in digital spaces. If […]

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My daughter’s physics teacher got her class to wrap eggs in rubber bands then throw them at the wall. It was a sticky lesson in more ways than one. Learning by (sticky) doing meant that the lessons stuck. I only know this story because my daughter was sufficiently engaged and inspired by the lesson to […]

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I posted this image to Twitpic a while back, with the comment that Noel Gallagher looked more like his Spitting Image puppet than his human self. The Spitting Image puppets were three dimensional caricatures of famous people, mainly politicians, that were used to extreme satirical effect. And I got to thinking about the nature of […]

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Player One by Douglas Coupland

Player One describes itself as a novel in five hours. It is subtitled “What is to become of us?” So what happens in those five hours, what is to become of us and what is it all about? My first thought upon finishing it was that it was constructed as a vessel for several themes […]

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People respond well to original, adventurous, slightly mad ideas. This applies equally to marketing communications and to fundraising events. As Tim Fitzhigham said during his talk at the Royal College of Physicians Edinburgh on Saturday night, Tell someone that you’re going to run 40 miles in the desert, or that you’re going to row across […]

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