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Category Archive for 'Hindsight and experience'

Once upon a time at BBH a hapless traffic “router” (rhymes with “outer”) walked into Nigel Bogle’s office and said “Nigel, have you got a couple of seconds to look at this?” He then handed Nigel a press ad concept, or it may have been a piece of artwork, mounted on board with a sign-off […]

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I have a lot of time for Danny Baker. He’s as good as listening as he is at broadcasting. And he’s interested in people’s stories. Each Saturday morning his show on Radio 5 Live has several running themes which act as open invitations to ordinary listeners to call in with extraordinary stories. This week (at […]

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Last week I asked someone “what is marketing?” Said someone had just retired after an illustrious career in blue chip marketing departments and a blue chip marketing consultancy. I was expecting an immediate, well-rehearsed response. I was expecting a highly polished definition that was the result of decades of honing and refining. What I got […]

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“Don’t blow it all at once.” This is good advice, but there’s no point giving it. You watch your mother, their grandmother, give your child £20 for its birthday and you give the advice that you know won’t be heeded. Appreciating the benefit of delayed financial gratification has to be learned the hard way. “Don’t […]

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I blog therefore I am… …obliged to post a review of the year past. Well fuck that for a game of soldiers. Tweetdeck is amok with links to review and prediction posts already. They’ve even managed to displace the “7 ways to write a list-based blog post” brigade. And I think, like the January sales, […]

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I put together this presentation for an “Inspiring Minds” event by The Marketing Society. It’s a simple framework for thinking about “social media” strategy whilst avoiding the pitfalls that can arise from the very term “social media”. I always present with pictures rather than words so the embedded presentation below will only make so much […]

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This Lancashireman is struggling to compete with the extreme, and extremely competitive, privations described by the four Yorkshiremen. Working a twelve hour overnight shift in the (now defunct) Rathbone’s Bakery in Wigan may not be as bad as licking a motorway clean before breakfast, but it felt pretty close at the time. It was an […]

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Competitive agency X sent a bespoke new business mailer to Blonde client Y. The creative thrust of said mailer was that Agency X would give its right arm to work on Client Y’s business. And the mailer included a fake arm. Only it wasn’t a right arm. It was a left arm. Client Y invited […]

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Those responsible for various recent super injunctions might well be asking themselves this question. And I suspect that a “certain Premiership football player” will have no doubt whatsoever that there is such a thing as bad PR. There certainly appears to be such a thing as bad PR advice from lawyers. Social networks have made […]

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There’s a fine line between healthy cynicism and bonfire pissing. And it’s a fine line that the experienced creative industry practitioner has to tread carefully. Especially when she or he is dealing with the fresh-faced envangelism of a young, thrusting brand manager. Marketing can be a ridiculously up itself business sometimes. And a sense of […]

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