Posted in Food for thought, Social media on May 19th, 2012
Most people share links on Twitter. Not many people make an active effort to sell them. An effective sell tells you what the link is about and why it’s worth your while to click it. (i.e. why this link in particular, above all those others that are trickling down your various Tweetdeck columns, deserves your [...]
Posted in Food for thought on May 16th, 2012
There will be digital people in the meeting won’t there? I overheard someone say this during a visit to the office of another agency some time in the last couple of weeks. (I’ve visited quite a few in several cities. No names no pack drill). It’s nearly six years since I worked in a “non-digital” [...]
Posted in Food for thought, Presenting, Technology on May 5th, 2012
Notice anything unusual about this photograph? (Apart from the crappy exposure control and lack of Insta-filtering). I’m talking about the blue curtain where normally there would be Powerpoint. Cory Doctorow was mightily impressive at Wednesday night’s Google Firestarters event. He was, as they say, great on his feet. And he was on his feet for [...]
Posted in Food for thought, Hindsight and experience on Mar 31st, 2012
Once upon a time at BBH a hapless traffic “router” (rhymes with “outer”) walked into Nigel Bogle’s office and said “Nigel, have you got a couple of seconds to look at this?” He then handed Nigel a press ad concept, or it may have been a piece of artwork, mounted on board with a sign-off [...]
Posted in Books, Digital marketing, Food for thought, Paid owned earned media, Social media on Mar 7th, 2012
Posted in Food for thought, Technology on Feb 28th, 2012
Here we are a week after the event. The generous folk at Google, expertly aided and beautifully abetted as ever by Neil Perkin, didn’t so much start a fire this time round as plant a glowing ember that has been smouldering away at the back of my mind for the last seven days. To be [...]
Posted in Food for thought, Hindsight and experience, Presenting on Jan 21st, 2012
I have a lot of time for Danny Baker. He’s as good as listening as he is at broadcasting. And he’s interested in people’s stories. Each Saturday morning his show on Radio 5 Live has several running themes which act as open invitations to ordinary listeners to call in with extraordinary stories. This week (at [...]
Posted in Food for thought, Hindsight and experience, Social media on Jan 17th, 2012
Last week I asked someone “what is marketing?” Said someone had just retired after an illustrious career in blue chip marketing departments and a blue chip marketing consultancy. I was expecting an immediate, well-rehearsed response. I was expecting a highly polished definition that was the result of decades of honing and refining. What I got [...]
Posted in File under Personal, Food for thought, Social media on Dec 30th, 2011
Twelve months. Twelve images. It’s not easy choosing a single image to define a month when you take dozens. What does “defining” mean? Here is my definition of defining. It’s not about me. It’s not about Instagram. It’s about me and Instagram. January 7 This image works on both literal and metaphorical levels. The snow [...]
Posted in File under Personal, Food for thought, Hindsight and experience, Mongol Rally on Dec 28th, 2011
I blog therefore I am… …obliged to post a review of the year past. Well fuck that for a game of soldiers. Tweetdeck is amok with links to review and prediction posts already. They’ve even managed to displace the “7 ways to write a list-based blog post” brigade. And I think, like the January sales, [...]