Agency folk, have you ever talked about “educating” clients? Client folk, how do you feel about the idea of being “educated” by an agency? That kind of language always sounds really patronising to me, especially when, in my experience, the average client has a more structured approach to training and invests proportionately more in it […]
Category Archive for 'Paid owned earned media'
[View the story “Grouped by Paul Adams. Book review.” on Storify]
I work on brands for whom Facebook is an 80:20 (perhaps even 90:10) earned:paid channel. I work on two brands in particular, both of which have six figure page likes, both of which view Facebook in a multi-channel context, both of which derive over 20% of their annual website traffic from Facebook. That Facebook traffic […]
My daughter’s physics teacher got her class to wrap eggs in rubber bands then throw them at the wall. It was a sticky lesson in more ways than one. Learning by (sticky) doing meant that the lessons stuck. I only know this story because my daughter was sufficiently engaged and inspired by the lesson to […]
Optimise for humans, not for robots. That’s always struck me as good, sound SEO advice. Write good, relevant, useful stuff for human beings and the Google algorithm that is doing its best to direct humans to good, relevant, useful stuff will reward you. Don’t waste your time trying to game the system because you’ll take […]
Newcastle United has changed the name of its famous stadium from St James’ Park to the Sports Direct Arena. In the parlance much beloved of digital media planners, the stadium is now “paid media” for Sports Direct. (I am not going to get sidetracked here by the fact that the club’s owner is also the […]