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Category Archive for 'Digital marketing'

Three blog posts continually catch my eye for the level of ongoing traffic they pull into this blog via search engines. What Spongebob Squarepants can teach us about modern ideas and capturing the imagination. This post was published on April 28, 2011. The graph above shows daily page views since publication. At the time of […]

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Comedy depends on you sharing a set of reference points with your audience and if those are very divergent then they just won’t simply get your jokes. Helena Lewis Hasteley, Assistant Editor, New Statesman on the Radio 4 Today programme, Thursday 21st July 2011. Paul Stokes from The Daily Mash sent me a link to […]

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Patrick : All you need is a box. Spongebob : And imagination. It is the oldest parenting cliché in the book that kids play more with boxes than with the toys that came in them. Boxes are more fun because they provide an outlet for imagination. And it’s not just empty boxes. I recently watched […]

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STOP PRESS : This post was published on 24th Jan 2011 based on an interview with Richard Bloch, Head of Global PR at Betfair. I have since interviewed Richard again and the update, published a year later on 15th Jan 2012 can be read here – The @Betfairpoker Twitter story – part 2. One could […]

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“Foster’s for breakfast”, in my student days, was shorthand for a certain type of holiday. A type of holiday whose opening ceremony would be a few early morning pints of the Amber Nectar in the airport lounge. The breakfast of champions. Well Foster’s has replaced the early morning pints with Mid Morning Moments, a series […]

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1) PASSION for or about something is inherently attractive. Genuine passion is highly attractive. You’ll know this if you’ve ever interviewed someone for a job. The stand-out candidates are often those who, either by luck or by design, end up talking about something about which they have a real passion. Real being the operative word. […]

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Well done the Red Bull Formula 1 team for taking first and second places in yesterday’s Japanese Grand Prix. And well done to the Red Bull social media team for reaching 9,000,000 fans on their Facebook page. A good week all round for everyone associated with the brand. Red Bull seems to be doing lots […]

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On the occasion of Facebook Places going live in the UK (17th September 2010 for posterity) an ex-colleague and I had the Twitter conversation which is played out below for your entertainment and edification. And the moral of this story? I dunno. Why not suggest one? (Also available on Slideshare).

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I presented the EdTwinge case study at a social media conference in Edinburgh last week. It was a reasonably lively affair with plenty of questions from the audience. Not surprisingly several of these questions related to what brands and organisations can and can not do on Facebook. And it struck me, not just at this […]

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The weight of expectation is generally perceived to be a bad thing. It implies a negative form of pressure to succeed that acts to impair performance rather than improve it. The weight of expectation is something you suffer rather than benefit from – just ask successive England managers. But when it comes to the seeding […]

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