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Category Archive for 'Corporate culture'

My wife trained as a nurse. Before we had kids and left London she worked on the oncology/haematology ward at The Royal London Hospital, where the care provided to patients and families was as much emotional as it was clinical. This stood her in good stead when, as part of balancing work and family life, […]

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Or, put another way, Hipstamatic is a “proper” business as well as a (very) good photography application. I posted last year about how, from the outset, Hipstamatic was walking the walk in terms of monetisation. It clearly had a business plan to go with its idea and its excellent execution. It’s time for an update. […]

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A couple of summers ago I got chatting to a guy in the queue to pick up a hire car at Palma airport. Turned out he was an independent cheesemaker from Devon. We nattered for a while in the air-conditioned office whilst our respective families melted in the Majorcan heat outside. Then I watched, aghast, […]

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Process increasingly gets in the way of problem solving. Thus spake John Willshire, Chief Innovation Officer at PHD, at last night’s excellent Firestarters event. The event was generously hosted by Google and masterfully curated by Neil Perkin. John will no doubt post his slides in due course, and I’ll link to them from here when […]

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Trying to be something you’re not is too much like hard work. It’s usually stressful and almost always unsustainable. Even if it is with the best intentions. Just ask Bart Simpson, who radically alters his behaviour to impress a virtuous girl called Jenny (voiced by Anne Hathaway no less) in the episode called The Good, […]

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There’s a fine line between healthy cynicism and bonfire pissing. And it’s a fine line that the experienced creative industry practitioner has to tread carefully. Especially when she or he is dealing with the fresh-faced envangelism of a young, thrusting brand manager. Marketing can be a ridiculously up itself business sometimes. And a sense of […]

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STOP PRESS : This post was published on 24th Jan 2011 based on an interview with Richard Bloch, Head of Global PR at Betfair. I have since interviewed Richard again and the update, published a year later on 15th Jan 2012 can be read here – The @Betfairpoker Twitter story – part 2. One could […]

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For proud read lazy when it comes to sponsorship. As in “proud sponsors of”. You can tell they’re lazy. It takes no effort to describe your relationship with a sponsored entity as “proud sponsors of”. And if you put no effort into describing your relationship it’s a safe bet that you put no effort into […]

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No names no pack drill in this post. I looked on yesterday as opportunity knocked. Opportunity knocked to create some high credibility, high visibility, on-brand noise for one of our clients. Trouble was that the opportunity in question was of the social media variety. Also known as the serendipitous, unforeseen, real-time, quick decision needed variety. […]

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1) PASSION for or about something is inherently attractive. Genuine passion is highly attractive. You’ll know this if you’ve ever interviewed someone for a job. The stand-out candidates are often those who, either by luck or by design, end up talking about something about which they have a real passion. Real being the operative word. […]

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