Feed on
Posts
Comments

Category Archive for 'Client service'

Integration, by which I mean integrated marketing communications, is not all it’s cracked up to be. Indeed it’s in danger of cracking up. And this crazy little thing called digital is largely to blame. The front end of integrated communication – the carefully orchestrated end result that gets seen by the outside world – is, […]

Read Full Post »

  The show was green-lit and I was like ‘fuck, what do we do now?’ We really hadn’t thought it through. That is Ben Bocquelet, Creator of The Amazing World Of Gumball, talking about the moment when the show was commissioned by Cartoon Network. One assumes that Cartoon Network don’t make that kind of decision […]

Read Full Post »

Client tussles and partying for your right to fight. If you only make one major ad a year the maximum number of major fights with your client is also one. Fights can be avoided but they are not necessarily a bad thing if you’re fighting for the right thing, for the right reasons, in the […]

Read Full Post »

I’m not long back from twelve days in the gorgeous Aragon region of northern Spain. It was brilliant. In fact it took our kids only three days to decide that they were having their best holiday ever. The following nine days did nothing to change their minds. And we parents felt much the same way. […]

Read Full Post »

Gmail is aware. Gmail cares. Gmail puts itself in my position. Gmail doesn’t want me to look bad. Gmail wants me to look good. Gmail has got my back. Gmail is technically a *client*. But Gmail is acting like my agent. We can all learn from Gmail. Agencies work for clients on two levels. Our […]

Read Full Post »

Thanks to Neil Perkin for curating another highly topical, highly relevant, highly provocative Firestarters event on behalf of Google. And thanks to Mel Exon, Martin Bailie and James Caig for providing said provocation by way of three alternative views on The New Operating System For Agencies. This is not a summary of the evening. This […]

Read Full Post »

Competitive agency X sent a bespoke new business mailer to Blonde client Y. The creative thrust of said mailer was that Agency X would give its right arm to work on Client Y’s business. And the mailer included a fake arm. Only it wasn’t a right arm. It was a left arm. Client Y invited […]

Read Full Post »

I pay you for your opinion. So said a client of mine way back when. (Maybe it’s just me but I never fail to be pleasantly surprised when someone is explicit in placing value on my point of view.) In this instance it wasn’t any kind of strategic input that said client was seeking. It […]

Read Full Post »

This is a harrowing piece of film which reveals the brutal break-them-down-and-build-them-back-up approach being used by some social media agencies and consultants to get traditional advertising clients to lose the message based, paid for interruption mindset and embrace conversation.   For “save American lives” read “join the conversation.” For “let go David Webb” read “let […]

Read Full Post »

Most Americans can’t get their heads around cricket. In return, like many British people, I’ve never managed to get my head around American football (NFL). However, I do like one aspect of that otherwise arcane game. I like the bit where one side is attacking (offence) and the defending side does everything it can to […]

Read Full Post »

Older Posts »