A friend of mine asked me to start an agency with him last week. Drink was involved. So it wasn’t a serious conversation in terms of real intent. But it did get quite serious in terms of terms. Under what terms would we seriously consider it? Here are mine. Not with close friends. I’m the [...]
Category Archive for 'Agency marketing'
Thanks to Neil Perkin for curating another highly topical, highly relevant, highly provocative Firestarters event on behalf of Google. And thanks to Mel Exon, Martin Bailie and James Caig for providing said provocation by way of three alternative views on The New Operating System For Agencies. This is not a summary of the evening. This [...]
Competitive agency X sent a bespoke new business mailer to Blonde client Y. The creative thrust of said mailer was that Agency X would give its right arm to work on Client Y’s business. And the mailer included a fake arm. Only it wasn’t a right arm. It was a left arm. Client Y invited [...]
Coffee with an ex-client turned into a conversation about “happening” agencies around the world. And from there to a revealing, client-eye view of agency marketing, agency models, agency philosophies and the ™ packaging of agency processes. Said client must have had thousands of cold calls, hundreds of chemistry meetings and dozens of pitches from agencies [...]
A couple of things that I’ve posted on the Blonde blog over the last few days. THE TAIL-END CHARLIES OF SOCIAL MEDIA A post that draws an analogy between being exposed in a glass bubble at the back of a Second World War bomber and being the public face of an organisation in 21st Century [...]
Posted in Agency marketing on Sep 11th, 2009
Old advertising industry adage “Agencies are crap at advertising themselves.” Whilst there are a few notable exceptions, this remains pretty much a universal truth. And in its universality lies its protection. Because no ad agencies are any good at advertising themselves, they all get judged on the basis of the work they do for their [...]