Feed on
Posts
Comments

Category Archive for 'Advertising'

Average advertising usually has a beneficial commercial effect. Average content doesn’t. That’s because brands pay to ensure that average advertising gets a decent audience. Content, on the other hand, is not afforded the luxury of guaranteed visibility. Content has to earn its audience. Content has to be shared to be seen. And people tend not […]

Read Full Post »

Manifestos are full of points. They are pointful. Pointfulness is their raison d’ĂȘtre. But manifesto advertising feels pretty pointLESS in this day and age. I saw this across the tracks at Green Park. It’s a decent ad. Based on a strong proposition. Based on a point of difference. (Assuming it’s all true. Which I do.) […]

Read Full Post »

A long time ago in a faraway decade I was promoted to account director at BBH. But the cloud to go with this silver lining was that the promotion parachuted me into a difficult second album situation with the Cadbury client. The first album was this very popular, very successful commercial for Cadbury’s Roses. (Apologies […]

Read Full Post »

Attitude and behaviour are the chicken and egg of the marketing world. For the longest time it has been generally assumed that you change attitudes in order to change behaviour. There is a pleasing, intuitive, logical linearity to that view of the world. It’s a view of the world that is funnel-shaped and labelled AIDA. […]

Read Full Post »

But soft, what light through yonder taxi window breaks? This, this light through yonder taxi window breaks. The breaking light is coming from an art installation sun commissioned by Tropicana. When I first heard about this I was impressed. I was impressed because it ain’t easy being a packaged goods brand in digital spaces. If […]

Read Full Post »

My daughter’s physics teacher got her class to wrap eggs in rubber bands then throw them at the wall. It was a sticky lesson in more ways than one. Learning by (sticky) doing meant that the lessons stuck. I only know this story because my daughter was sufficiently engaged and inspired by the lesson to […]

Read Full Post »

Newcastle United has changed the name of its famous stadium from St James’ Park to the Sports Direct Arena. In the parlance much beloved of digital media planners, the stadium is now “paid media” for Sports Direct. (I am not going to get sidetracked here by the fact that the club’s owner is also the […]

Read Full Post »

Comedy depends on you sharing a set of reference points with your audience and if those are very divergent then they just won’t simply get your jokes. Helena Lewis Hasteley, Assistant Editor, New Statesman on the Radio 4 Today programme, Thursday 21st July 2011. Paul Stokes from The Daily Mash sent me a link to […]

Read Full Post »

Disclosure : I used to work on the Coors Light account. So, whilst I’ve tried, I can’t promise that this post is entirely objective. I find myself liking, in a bordering on admiring kind of way, the new Coors Light ad with the frozen-panted Jean Claude Van Damme. The writing, the performance and the message […]

Read Full Post »

Patrick : All you need is a box. Spongebob : And imagination. It is the oldest parenting clichĂ© in the book that kids play more with boxes than with the toys that came in them. Boxes are more fun because they provide an outlet for imagination. And it’s not just empty boxes. I recently watched […]

Read Full Post »

« Newer Posts - Older Posts »