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Category Archive for 'Advertising'

JWT25, the deliberately youthful and deludedly agile content production start-up from JWT Singapore, is stupidly ageist in my relatively senile opinion. Here is the agency’s pitch according to The Drum. JWT has launched a new service called JWT25 which uses young content creators to focus on short content made quickly. The average age of the […]

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I don’t have a problem with C-words in job titles, even though there are too many Chiefs these days. You can be the Chief of pretty much anything it seems. CEO, CFO, CIO, CMO, COO, CRO, CSO, CTO, C3PO. But I shudder inside when I hear the C-phrase. I get that C-Suite shudder. The C-Suite […]

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My career in advertising was mainly spent erecting credible facades on behalf of my clients. That sounds like a disparaging comment from a jaded ad-hack. But there is no disparaging intent behind the statement. It is what the industry mostly does. We search for compelling truths about brands and bring them to life through commercial […]

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You learn a thing or two as the managing director of an advertising agency. Like what makes a good agency tick. Like what motivates good people. Like how it feels when the agency’s heart is in the right place. I was fortunate enough to be given temporary stewardship of such an agency for six years […]

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  Advertising research has got much harder of late. So says a researcher friend of mine. As if it weren’t bad enough to have to schlep out to the suburbs three nights a week, and subsist on breakfast cereal for dinner, those pesky people just don’t want to talk about ads any more when you […]

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The many voices of Planning.

“Planning is the voice of the consumer.” The stock, clichéd, answer to the question “what do agency planners do?” Well, in addition to being stock and clichéd, it also remains true. It is accurate but not wholly so. The truth but not the whole truth. An effective planner these days speaks with many voices, representing […]

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Advertising characters.

I thought George and I would talk, by which I mean bitch, about advertising. But we didn’t. Turns out he’s far too interesting for that. We talked about New York City, Brooklyn, the New York Subway, daughters, history, museums, art, blogging, restaurants (Chinese and Italian), mentoring, sadness, and doing the right thing by people. George […]

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UX as USP

I worked in advertising long enough to know that nothing appears in a TV commercial endframe by accident. At the end of the last day of the shoot the 1st AD lets most of the crew go. The senior clients and the copywriting half of the the creative team bugger off to the pub too… […]

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Two sticks. One shitty, one witty.

Two films seen in the same sequence of cinema ads. Both attempting to influence audience behaviour. Both adopting a “stick” approach. Both showing the potential consequences of failure to comply with said behaviour. But one ad beats you over the head with a shitty stick from the “woe betide you” school of advertising. The other […]

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Guinness has made a Honda ad.

Guinness has made a Honda ad. Only the absence of a Garrison Keillor voiceover left me in any doubt when I saw it for the first time in the inordinately long sequence of ads that preceded Skyfall at the local Odeon. Otherwise I would have bet my house on it being another Power Of Dreams […]

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