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Monthly Archive for April, 2011

Patrick : All you need is a box. Spongebob : And imagination. It is the oldest parenting cliché in the book that kids play more with boxes than with the toys that came in them. Boxes are more fun because they provide an outlet for imagination. And it’s not just empty boxes. I recently watched […]

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William Thatcher (aka Ulrich Von Lichtenstein, and played by the late Heath Ledger RIP) is the hero of the highly under-rated film A Knight’s Tale. He is a commoner who accidentally on purpose becomes a knight. Here’s a trailer for the film. It’s well worth a regard if you haven’t seen it already, and I’ll […]

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T-Mobile has disobeyed its own (flash) mob rules with its royal wedding ad. Last night, on the train home, I jotted down a list of T-Mobile values on the back of a receipt. (Sorry Evernote, I still love you.) These values are my out-take from the brand’s recent flash-mob style ads; the ones that immediately […]

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My daughter built a helicopter yesterday. Her sisters were variously texting, Facebooking, Wii-ing, watching crap TV, bickering and begrudgingly walking the dog. But she, aged six, took it upon herself to turn a cereal packet and some yogurt pots into a VTOL plaything. She decided to build shit. As in #buildshit. I was presented with […]

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What’s all this about then? These started appearing in spaces usually reserved for Facebook advertising yesterday. Pretty random to say the least. Random in that I can’t see the point. Random in that there doesn’t appear to be much in the way of rhyme nor much in the way of reason behind how Facebook decides […]

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Every time you say “social media” someone somewhere drowns a kitten. I said this during a presentation at the Social Media Academy‘s “Social Media In Scotland” conference a few weeks ago. I said it with the best intentions. I was trying to make the point that lazy language can be insidious and lead not just […]

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Trying to be something you’re not is too much like hard work. It’s usually stressful and almost always unsustainable. Even if it is with the best intentions. Just ask Bart Simpson, who radically alters his behaviour to impress a virtuous girl called Jenny (voiced by Anne Hathaway no less) in the episode called The Good, […]

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It’s simple but not easy to be a successful brand in social spaces. Being brilliant at what you do, or having an awesome product, is the cornerstone of pretty much every social success story. People talk about and talk to organisations that have got their shit together. Obvious. Simple. Not easy. The Sick Kids Hospital […]

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