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This is a harrowing piece of film which reveals the brutal break-them-down-and-build-them-back-up approach being used by some social media agencies and consultants to get traditional advertising clients to lose the message based, paid for interruption mindset and embrace conversation.

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For “save American lives” read “join the conversation.”

For “let go David Webb” read “let go one way communication.”

Will you give yourself to this [social media] program?

Is this how advertisers feel?

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