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Monthly Archive for October, 2010

I always complete my own review of a book before I read anyone else’s. Hopefully that stops me sounding like a book reviewer. Sometimes, if another reviewer agrees with me, but expresses my feelings better than I could, I’ll quote and link to them in an edited version. Or I’ll quote and link to someone […]

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Coffee with an ex-client turned into a conversation about “happening” agencies around the world. And from there to a revealing, client-eye view of agency marketing, agency models, agency philosophies and the ™ packaging of agency processes. Said client must have had thousands of cold calls, hundreds of chemistry meetings and dozens of pitches from agencies […]

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My exercise regime.

I got up at 5.10 a.m. this morning. I downed a pint of water, which I really didn’t feel like doing. I looked at email and Facebook for 5 minutes, mainly to kill time whilst I became properly awake. I changed. I warmed up. And by 5.30 I was off and running. I put in […]

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1) PASSION for or about something is inherently attractive. Genuine passion is highly attractive. You’ll know this if you’ve ever interviewed someone for a job. The stand-out candidates are often those who, either by luck or by design, end up talking about something about which they have a real passion. Real being the operative word. […]

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Well done the Red Bull Formula 1 team for taking first and second places in yesterday’s Japanese Grand Prix. And well done to the Red Bull social media team for reaching 9,000,000 fans on their Facebook page. A good week all round for everyone associated with the brand. Red Bull seems to be doing lots […]

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This is a review of the Millenium Trilogy by Stieg Larsson. The Girl With The Dragon Tattoo. The Girl Who Played With Fire. The Girl Who Kicked The Hornets’ Nest. Millenium is a monthly magazine, based in Stockholm, with a reputation for investigative journalism whose purpose is to expose corporate wrong-doing. The principal investigative journalist […]

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Anything that can make the view from the office rear window look good has to be worth a mention… The Hipstamatic app for the iPhone – “Digital photography never looked so analog (sic)” – makes a virtue of the fact that the built-in camera (iPhone 3) isn’t that great. Mimicking the effect of the original […]

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