Posted in Books, Social media, Technology on Oct 28th, 2010
I always complete my own review of a book before I read anyone else’s. Hopefully that stops me sounding like a book reviewer. Sometimes, if another reviewer agrees with me, but expresses my feelings better than I could, I’ll quote and link to them in an edited version. Or I’ll quote and link to someone [...]
Posted in Agency marketing, Hindsight and experience, Pitching on Oct 20th, 2010
Coffee with an ex-client turned into a conversation about “happening” agencies around the world. And from there to a revealing, client-eye view of agency marketing, agency models, agency philosophies and the ™ packaging of agency processes. Said client must have had thousands of cold calls, hundreds of chemistry meetings and dozens of pitches from agencies [...]
Posted in File under Personal on Oct 19th, 2010
I got up at 5.10 a.m. this morning. I downed a pint of water, which I really didn’t feel like doing. I looked at email and Facebook for 5 minutes, mainly to kill time whilst I became properly awake. I changed. I warmed up. And by 5.30 I was off and running. I put in [...]
Posted in Brands, Corporate culture, Digital marketing, Social media on Oct 18th, 2010
1) PASSION for or about something is inherently attractive. Genuine passion is highly attractive. You’ll know this if you’ve ever interviewed someone for a job. The stand-out candidates are often those who, either by luck or by design, end up talking about something about which they have a real passion. Real being the operative word. [...]
Posted in Brands, Digital marketing, Social media on Oct 11th, 2010
Well done the Red Bull Formula 1 team for taking first and second places in yesterday’s Japanese Grand Prix. And well done to the Red Bull social media team for reaching 9,000,000 fans on their Facebook page. A good week all round for everyone associated with the brand. Red Bull seems to be doing lots [...]
Posted in Books on Oct 4th, 2010
This is a review of the Millenium Trilogy by Stieg Larsson. The Girl With The Dragon Tattoo. The Girl Who Played With Fire. The Girl Who Kicked The Hornets’ Nest. Millenium is a monthly magazine, based in Stockholm, with a reputation for investigative journalism whose purpose is to expose corporate wrong-doing. The principal investigative journalist [...]
Posted in Ideas, Technology on Oct 1st, 2010
Anything that can make the view from the office rear window look good has to be worth a mention… The Hipstamatic app for the iPhone – “Digital photography never looked so analog (sic)” – makes a virtue of the fact that the built-in camera (iPhone 3) isn’t that great. Mimicking the effect of the original [...]