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Monthly Archive for June, 2010

Brand self-awareness

Is your brand acting like a dick? It’s not a nice thought is it? Being told by your mates that you’re acting like a dick is like a punch to the solar plexus. It’s an expression that’s used more in disappointment than anger. As in “You’re letting us down. And you’re letting yourself down.” Can […]

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Most Americans can’t get their heads around cricket. In return, like many British people, I’ve never managed to get my head around American football (NFL). However, I do like one aspect of that otherwise arcane game. I like the bit where one side is attacking (offence) and the defending side does everything it can to […]

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The weight of expectation is generally perceived to be a bad thing. It implies a negative form of pressure to succeed that acts to impair performance rather than improve it. The weight of expectation is something you suffer rather than benefit from – just ask successive England managers. But when it comes to the seeding […]

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A couple of things that I’ve posted on the Blonde blog over the last few days. THE TAIL-END CHARLIES OF SOCIAL MEDIA A post that draws an analogy between being exposed in a glass bubble at the back of a Second World War bomber and being the public face of an organisation in 21st Century […]

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