Feed on
Posts
Comments

Monthly Archive for January, 2010

A sure sign of a strong client relationship is if you find yourself being described as a “good listener”. It is an attribute to which clients attach great value. That’s because there’s more to good listening than meets the ear. Good listening is as much about the culture of the organisation as it is about […]

Read Full Post »

90% Tigger, 10% Eeyore. I reckon that’s about the optimal makeup for a digital agency bod. I like Tigger’s can-do attitude and his natural willingness to do then learn. “Mobile apps? Woo hoo! That’s what Tiggers do best!” “Innovative mash-ups? Oh boy oh boy! That’s what Tiggers do the best!” In fact whatever suggestion Little […]

Read Full Post »

Innocent sent me a letter. In fact they sent my 5 year old daughter Madeleine a letter. Actually they sent her two letters. Madeleine eats loads of vegetables but hasn’t quite got her head round the whole fruit thing just yet. Innocent Smoothies for kids are the exception to that rule. And they’ve been running […]

Read Full Post »

For anyone who bought what I wrote about not selling, this is a more narrowly focused follow-up about the implications of a not selling philosophy for the presentation of ideas to clients. On the one hand how do you satisfy the pressure from the agency to sell do the idea justice? And on the other […]

Read Full Post »